Sponsorship Rate Card
Fibre Supply runs a small number of clearly-labelled sponsored positions in each edition. The rate card is public, the editorial firewall is published, and the refused categories are stated up front. There is no negotiation off this card.
Who reads Fibre Supply
Operations leaders at BC mills, procurement and fibre supply managers, Registered Professional Foresters (RPFs), contractors, regulatory staff, and forestry-sector investors. Geographic focus is British Columbia with comparable coverage of Canadian and US peer companies (West Fraser, Canfor, Interfor, Western Forest Products, Doman, Mercer, Weyerhaeuser, Rayonier).
Subscriber counts are reported quarterly to active sponsors via the same dashboard view that shows open rates and click-throughs (aggregate only). Fibre Supply does not share subscriber names or emails with sponsors, ever.
Sponsor positions and rates
Each edition includes up to two sponsored positions. Each is clearly labelled "SPONSORED" in 10pt sans-serif caps in the brand accent colour, at the top of the block.
| Term | Editions covered | Rate (per slot) | Notes |
|---|---|---|---|
| Single edition | 1 | $100 | Try-it rate; no commitment |
| Monthly | ~8 editions (Tue + Fri) | $750 | Standard term — most-bought |
| Quarterly | ~24 editions | $2,000 | ~10% discount vs. monthly |
| Annual | ~96 editions | $7,000 | ~25% discount; preferred placement |
All rates in CAD. Annual sponsors are rate-locked at the rate at signing. Rates are reviewed quarterly against subscriber growth.
Format specifications
Editorial firewall — what sponsorship buys, and what it doesn't
- Sponsorship buys a named position. Nothing else.
- Sponsors do not see drafts. Period.
- Sponsors do not approve, suggest, kill, or delay stories.
- Sponsors do not receive advance word on coverage involving them or their competitors.
- The conflict pause clause is automatic. If a sponsor is the subject of a story in a given edition — favourable, neutral, or critical — that sponsor's slot runs dark in that edition. Their fee is refunded pro rata.
- Sponsorship does not exceed 20% of any edition's page real estate. Beyond that, Fibre Supply becomes a sponsored product, and reader trust is gone.
The full editorial firewall is documented in the public Ethics and Sourcing Statement, §2 (Independence and Funding), and is binding on the editor.
Refused sponsorship categories
- Companies under active Forest Practices Board enforcement
- Companies with a WorkSafeBC fatality in the prior 90 days
- Any entity where sponsorship would create an obvious impression of bought coverage (judgment call by the editor)
- Companies under active securities-regulator investigation by BCSC, OSC, or SEC
- Entities offering payment in exchange for positive framing or guaranteed coverage
What sponsors get in return
- Named placement in 1–96 editions over the term, in front of a focused BC forestry-professional audience
- Aggregate performance reporting — open rates, click-throughs, position-level engagement (no subscriber-level data, ever)
- Annual sponsors receive preferred-placement priority and rate-lock
- Monthly invoicing with NET-30 terms, processed via Stripe
- Cancellation: 30 days' written notice, pro-rata refund
What sponsors do not get
- Subscriber names, emails, or company affiliations
- Editorial input
- Off-rate-card pricing or undisclosed terms
- Native advertising, advertorial, or "story-style" sponsored content
- Influence on coverage involving them or their competitors
Inquiries
Send a one-paragraph note describing your company, your goal, and which term you want to start with.
Email: editor@fibresupply.ca
Subject line: Sponsorship inquiry — [your company]
Lead time: please allow at least 5 business days from inquiry to first slot running.